Live on AppSource: Fundraising and Engagement for Dynamics 365 Sales, a Microsoft solution built with MISSION CRM

TORONTO, Ontario, Canada — October 21, 2020 — MISSION CRM is proud to announce the release of Fundraising and Engagement for Dynamics 365 Sales, a Microsoft solution, built with MISSION CRM for the nonprofit sector.

Designed to modernize donor management and constituent engagement, Fundraising and Engagement is built on the Common Data Model for Nonprofits (CDM), which harmonizes data across the spectrum of mission-critical operations within the Microsoft ecosystem.

“This is a pivotal moment in time for nonprofits to think and act holistically as to how technology can increase mission impact. Fundraising and Engagement offers a starting point on that journey as it empowers nonprofits to say goodbye to a world of data silos and hello to an integrated home to manage operations under one roof,” said Christina Herancourt, President, MISSION CRM.

With Fundraising and Engagement, nonprofits can harness the power of the Dynamics 365 platform and the CDM, fused with functionality to connect more effectively with donors, drive fundraising efficiency and get an accurate picture of fundraising and financial outcomes in real-time.

“From day one, MISSION CRM recognized the importance of the Common Data Model and has been committed to delivering impactful, efficient solutions tailored to the nonprofit sector,” said Erik Arnold, Chief Technology Officer, Microsoft Tech for Social Impact. “That’s why we decided to build Fundraising and Engagement with MISSION CRM and are proud to count them among our trusted partners.”

Today, MISSION CRM continues to serve nonprofits by implementing MISSION CRM, the first and only system built atop Fundraising and Engagement. And it will stay at the vanguard of innovation by building functionality which extends the Fundraising and Engagement solution.

To see how Fundraising and Engagement is helping MISSION CRM’s client Right To Play scale their monthly donor program and reach more children in need, watch this video.

Now available on AppSource, nonprofits can take Fundraising and Engagement for a Test Drive or Get It Now to dive in and experience it for themselves. Microsoft Partners like MISSION CRM provide technical support and implementation services directly to nonprofit organizations.

Fundraising and Engagement is free of charge for nonprofit organizations that have passed eligibility requirements as detailed here. To use Fundraising and Engagement, you must have a Dynamics 365 Sales Enterprise license.


MISSION CRM is a social purpose company, driven to accelerate the virtuous cycle of giving so nonprofits can raise funds to effect social change in the world.

Paramount in fulfilling our purpose is partnering with clients to ensure they optimize their MISSION CRM system to address their organization’s needs. So, we provide stellar client service and support, and training and documentation to equip and empower clients to make the most of MISSION CRM.

Mission Accomplished.

MISSION CRM is the first system built atop Fundraising and Engagement for Dynamics 365 Sales, a Microsoft solution built with MISSION CRM. It is a highly usable and scalable system which provides everything nonprofits need to accelerate their momentum and advance their mission.

A CRM system is an operating system for an organization and connects all the day-to-day business processes in one place. MISSION CRM is designed for the modern nonprofit, and provides a hub to build loyal donors, process gifts, amplify fundraising capacity and the tools to track performance, boost productivity and accelerate everyday operations.

A commercial platform = the Dynamics difference.

Unlike other fundraising software companies which use their own proprietary platforms, MISSION CRM is built on the Dynamics 365 commercial platform. This means your organization benefits from:

  • Microsoft’s continual investments in research and development, which result in ongoing innovations to the Dynamics 365 platform to ensure it adapts to today’s needs and remains flexible for tomorrow
  • Avoiding steep learning curves; staff and volunteers can struggle to learn the unfamiliar processes and user interfaces of proprietary systems
  • Saving significant time and money on consulting and IT costs to get different systems to work together
  • Never needing specialist developers or an in-house administrator to manage your system
  • An expandable platform; you can choose from a variety of pre-built modules such as Dynamics 365 Financials and Field Service to include the capabilities you want, when you need them for your organization

We’re on a mission.

Christina Herancourt


Throughout her 19-year career in marketing, Christina has been involved in the planning and crafting of communications campaigns and marketing initiatives for a variety of organizations, including nonprofits such as the Breakfast Clubs of Canada and Action Against Hunger Canada.

Tired of selling ‘widgets’, she decided to parlay her experience in the for-profit sector to the nonprofit sector in order to make a tangible and positive difference in the world. Understanding the vital role targeted communications and data can play in creating relationships with constituents, she appreciated how MISSION CRM could harness the power of the Dynamics 365 platform to help nonprofits advance their mission.

CJ Brooks

Vice President & Product Director

CJ is an expert architect with 15 years’ experience, and has implemented Dynamics 365 for nonprofits and large organizations across North America, including the Worcester Art Museum, Massey College and The Globe & Mail.

His experience developing customized CRM systems for nonprofits revealed to him an opportunity in the market for an enterprise-level system which could be implemented off-the-shelf, dramatically lessening the cost, investment and specialized knowledge required by proprietary systems. He conceived MISSION CRM to be an out-of-the-box and highly usable system, and set about creating the first donor management and fundraising system built upon the Dynamics 365 platform. The architect of the entire system, CJ has guided an experienced development team to bring his vision to life.