MISSION CRM Named Runner-up for the 2019
Microsoft Partner for Social Impact Award

TORONTO, Ontario, Canada — June 6, 2019 — MISSION CRM today announced it has been named runner-up for the 2019 Microsoft Partner for Social Impact Award. The company was honored among a global field of top Microsoft partners for demonstrating excellence in innovation and implementation of customer solutions based on Microsoft technology.

MISSION CRM is the first and only purpose-built system for nonprofits developed on Dynamics 365 and designed to accelerate the momentum of nonprofits’ donor management and fundraising operations (www.missioncrm.org).

“We’ve reframed enterprise as a state-of-mind: our vision is all nonprofits can benefit from competitive advantages which improvements in productivity and innovation can have on mission-critical operations,” said Christina Herancourt, President of MISSION CRM. “We’ve harnessed the power of Dynamics 365, the Accelerator and Azure, and fused it with bespoke functionality to drive digital transformation across the nonprofit sector.”

Awards were presented in several categories, with winners chosen from a set of more than 2,900 entrants from 115 countries worldwide. MISSION CRM was recognized for providing an outstanding solution and services for Right To Play (www.righttoplay.com). whose mission is to protect, educate and empower children to rise above adversity using the power of play.

Right To Play implemented MISSION CRM across its seven national offices to create one global, cloud-based system for its donor management and fundraising operations. Now, the organization has a centralized, 360-degree view of donors allowing them to better understand, engage and expand support from their donors – the lifeblood of the organization. Moreover, all transactional data now flows directly into the system, and processes are streamlined saving staff members precious time better spent on advancing the mission.

MISSION CRM is a solution partner with Tech for Social Impact, a division of Microsoft Philanthropies, and has adopted V2 of the Dynamics 365 Nonprofit Accelerator, which is designed to drive deeper programmatic engagement and help nonprofits achieve greater impact.

The Partner for Social Impact Award recognizes a best in class Microsoft partner who has helped accelerate the digital transformation of nonprofit organizations, and ultimately, to drive greater societal impact.

“It’s an honor to recognize finalists and winners of the Microsoft 2019 Partner of the Year Awards,” said Gavriella Schuster, Corporate Vice President, One Commercial Partner, Microsoft Corp. “These companies are successfully leading their industries, building intelligent solutions, addressing complex business challenges and making more possible for customers around the world. I’m honored to congratulate each winner and finalist.”

The Microsoft Partner of the Year Awards recognize Microsoft partners that have developed and delivered exceptional Microsoft-based solutions during the past year.


MISSION CRM is a social purpose company, driven to accelerate the virtuous cycle of giving so nonprofits can raise funds to effect social change in the world.

Paramount in fulfilling our purpose is partnering with clients to ensure they optimize their MISSION CRM system to address their organization’s needs. So, we provide stellar client service and support, and training and documentation to equip and empower clients to make the most of MISSION CRM.

Mission Accomplished.

MISSION CRM is the first system built atop Fundraising and Engagement for Dynamics 365 Sales, a Microsoft solution built with MISSION CRM. It is a highly usable and scalable system which provides everything nonprofits need to accelerate their momentum and advance their mission.

A CRM system is an operating system for an organization and connects all the day-to-day business processes in one place. MISSION CRM is designed for the modern nonprofit, and provides a hub to build loyal donors, process gifts, amplify fundraising capacity and the tools to track performance, boost productivity and accelerate everyday operations.

A commercial platform = the Dynamics difference.

Unlike other fundraising software companies which use their own proprietary platforms, MISSION CRM is built on the Dynamics 365 commercial platform. This means your organization benefits from:

  • Microsoft’s continual investments in research and development, which result in ongoing innovations to the Dynamics 365 platform to ensure it adapts to today’s needs and remains flexible for tomorrow
  • Avoiding steep learning curves; staff and volunteers can struggle to learn the unfamiliar processes and user interfaces of proprietary systems
  • Saving significant time and money on consulting and IT costs to get different systems to work together
  • Never needing specialist developers or an in-house administrator to manage your system
  • An expandable platform; you can choose from a variety of pre-built modules such as Dynamics 365 Financials and Field Service to include the capabilities you want, when you need them for your organization

We’re on a mission.

Christina Herancourt


Throughout her 19-year career in marketing, Christina has been involved in the planning and crafting of communications campaigns and marketing initiatives for a variety of organizations, including nonprofits such as the Breakfast Clubs of Canada and Action Against Hunger Canada.

Tired of selling ‘widgets’, she decided to parlay her experience in the for-profit sector to the nonprofit sector in order to make a tangible and positive difference in the world. Understanding the vital role targeted communications and data can play in creating relationships with constituents, she appreciated how MISSION CRM could harness the power of the Dynamics 365 platform to help nonprofits advance their mission.

CJ Brooks

Vice President & Product Director

CJ is an expert architect with 15 years’ experience, and has implemented Dynamics 365 for nonprofits and large organizations across North America, including the Worcester Art Museum, Massey College and The Globe & Mail.

His experience developing customized CRM systems for nonprofits revealed to him an opportunity in the market for an enterprise-level system which could be implemented off-the-shelf, dramatically lessening the cost, investment and specialized knowledge required by proprietary systems. He conceived MISSION CRM to be an out-of-the-box and highly usable system, and set about creating the first donor management and fundraising system built upon the Dynamics 365 platform. The architect of the entire system, CJ has guided an experienced development team to bring his vision to life.